ZIP Code Tabulation Area · Wisconsin

ZIP Code 54440: Marathon County, WI

ZIP Code 54440 (Marathon County, Wisconsin) has an estimated 2,662 residents in 1,116 households. The median household income is $90,921, the median home value is $222,700 and the median gross rent is $874/mo. Figures are U.S. Census Bureau American Community Survey 2020–2024 5-year estimates for the matching ZIP Code Tabulation Area.

American Community Survey 2020–2024 5-year estimates · Updated Oct 26, 2026

Total population

2,662

Margin of error ±234

Median household income

$90,921

Margin of error ±$3,738

Median home value

$222,700

Margin of error ±$10,080

Median gross rent

$874/mo

Margin of error ±$63

Median age

47.5 yrs

Margin of error ±3.6 yrs

Mean travel time to work

28.7 min

Margin of error ±5.8 min

How ZIP 54440 compares with Wisconsin and the U.S.

State and national figures are the Census Bureau's own estimates for those areas from the same ACS release, not averages of ZIP codes.

Median age

ZIP 5444047.5 yrsWisconsin40.2 yrsUnited States38.9 yrs

Median household income

ZIP 54440$90,921Wisconsin$77,485United States$80,734

Per capita income

ZIP 54440$43,379Wisconsin$43,373United States$44,673

Poverty rate

ZIP 544408.5%Wisconsin10.6%United States12.5%

Unemployment rate

ZIP 544401.7%Wisconsin3.2%United States5.2%

Bachelor's degree or higher

ZIP 5444018.5%Wisconsin33.4%United States35.7%

Median home value

ZIP 54440$222,700Wisconsin$266,500United States$332,700

Median gross rent

ZIP 54440$874/moWisconsin$1,087/moUnited States$1,413/mo

Owner-occupied homes

ZIP 5444088.9%Wisconsin67.8%United States65.2%

Mean travel time to work

ZIP 5444028.7 minWisconsin22.2 minUnited States26.4 min

Worked from home

ZIP 544408.4%Wisconsin13.1%United States15.1%

All figures for ZIP 54440

Each estimate has a 90% margin of error: the true value is likely within that range. * marks estimates with a large margin of error (a coefficient of variation above 30%, or ±10 percentage points or more for rates).

ZIP 54440 — ACS 2020–2024 5-year estimates
Measure	ZIP 54440	Margin of error	Wisconsin	United States
Total population	2,662	±234	5,914,872	334,922,499
Median age	47.5 yrs	±3.6 yrs	40.2 yrs	38.9 yrs
Households	1,116	±75	2,479,480	129,227,496
Median household income	$90,921	±$3,738	$77,485	$80,734
Per capita income	$43,379	±$2,848	$43,373	$44,673
Poverty rate	8.5%	±2.6 pts	10.6%	12.5%
Unemployment rate	1.7%	±0.8 pts	3.2%	5.2%
Bachelor's degree or higher	18.5%	±2.6 pts	33.4%	35.7%
Median home value	$222,700	±$10,080	$266,500	$332,700
Median gross rent	$874/mo	±$63	$1,087/mo	$1,413/mo
Owner-occupied homes	88.9%	±2.2 pts	67.8%	65.2%
Mean travel time to work	28.7 min	±5.8 min	22.2 min	26.4 min
Worked from home	8.4%	±2.6 pts	13.1%	15.1%

Race and Hispanic or Latino origin

Shares of the total population by the Census Bureau's race and Hispanic or Latino origin categories (table B03002), listed in the Census Bureau's order. People self-identify on the survey.

Population by race and Hispanic or Latino origin, ZIP 54440
Group	ZIP 54440	Wisconsin	United States
White alone, not Hispanic or Latino	91.5%	78.6%	57.4%
Black or African American alone, not Hispanic or Latino	0.0%	5.9%	11.9%
American Indian and Alaska Native alone, not Hispanic or Latino	0.0%	0.5%	0.5%
Asian alone, not Hispanic or Latino	1.0%	2.9%	5.9%
Native Hawaiian and Other Pacific Islander alone, not Hispanic or Latino	0.0%	0.0%	0.2%
Some other race alone, not Hispanic or Latino	0.1%	0.3%	0.6%
Two or more races, not Hispanic or Latino	3.4%	3.7%	4.3%
Hispanic or Latino (of any race)	3.9%	8.0%	19.3%

Where ZIP 54440 is

State: Wisconsin
Main county: Marathon County
Largest overlapping place: Hatley (1% of the ZIP's land area)
Land area: 82.57 sq mi· about 32 people per sq mi

County and place names come from the Census Bureau's 2020 ZCTA relationship files. A ZIP code's mailing city, set by the U.S. Postal Service, can differ from these names.

Other ZIP codes in Marathon County

54401 Maine, WI 54403 Marathon County, WI 54405 Marathon County, WI 54408 Marathon County, WI 54411 Marathon County, WI 54421 Marathon County, WI 54426 Marathon County, WI 54427 Marathon County, WI 54448 Marathon County, WI 54455 Kronenwetter, WI 54471 Marathon County, WI 54474 Rothschild, WI 54476 Weston, WI 54484 Marathon County, WI

See every ZIP code in Wisconsin, or compare ZIP 54440 with another ZIP code.

Census figures describe residents as a group and cannot tell you about any one home or street. For a specific address, check local government and housing records.

About ZIP codes and ZCTAs: the Census Bureau publishes statistics for ZIP Code Tabulation Areas, which approximate USPS ZIP code delivery areas. Learn how they differ.

Sources

U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, detailed tables B01003, B01002, B11001, B19013, B19301, B17001, B23025, B15003, B25077, B25064, B25003, B08013, B08303, B08301, B03002 — snapshot Oct 26, 2026.
U.S. Census Bureau, 2020 ZCTA5 relationship files (county and place).
Data: U.S. Census Bureau, American Community Survey 5-year estimates (detailed tables) and 2020 Census ZCTA relationship files. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. These agencies do not endorse OpenZIP.