ZIP Code Tabulation Area · Wisconsin

ZIP Code 54738: Eau Claire County, WI

ZIP Code 54738 (Eau Claire County, Wisconsin) has an estimated 3,784 residents in 1,312 households. The median household income is $95,179, the median home value is $290,400 and the median gross rent is $957/mo. Figures are U.S. Census Bureau American Community Survey 2020–2024 5-year estimates for the matching ZIP Code Tabulation Area.

American Community Survey 2020–2024 5-year estimates · Updated Oct 26, 2026

Total population

3,784

Margin of error ±443

Median household income

$95,179

Margin of error ±$20,527

Median home value

$290,400

Margin of error ±$59,516

Median gross rent

$957/mo

Margin of error ±$141

Median age

38.0 yrs

Margin of error ±2.5 yrs

Mean travel time to work

20.8 min

Margin of error ±5.2 min

How ZIP 54738 compares with Wisconsin and the U.S.

State and national figures are the Census Bureau's own estimates for those areas from the same ACS release, not averages of ZIP codes.

Median age

ZIP 5473838.0 yrsWisconsin40.2 yrsUnited States38.9 yrs

Median household income

ZIP 54738$95,179Wisconsin$77,485United States$80,734

Per capita income

ZIP 54738$50,910Wisconsin$43,373United States$44,673

Poverty rate

ZIP 547385.9%Wisconsin10.6%United States12.5%

Unemployment rate

ZIP 547381.0%Wisconsin3.2%United States5.2%

Bachelor's degree or higher

ZIP 5473830.6%Wisconsin33.4%United States35.7%

Median home value

ZIP 54738$290,400Wisconsin$266,500United States$332,700

Median gross rent

ZIP 54738$957/moWisconsin$1,087/moUnited States$1,413/mo

Owner-occupied homes

ZIP 5473872.8%Wisconsin67.8%United States65.2%

Mean travel time to work

ZIP 5473820.8 minWisconsin22.2 minUnited States26.4 min

Worked from home

ZIP 5473810.8%Wisconsin13.1%United States15.1%

All figures for ZIP 54738

Each estimate has a 90% margin of error: the true value is likely within that range. * marks estimates with a large margin of error (a coefficient of variation above 30%, or ±10 percentage points or more for rates).

ZIP 54738 — ACS 2020–2024 5-year estimates
Measure	ZIP 54738	Margin of error	Wisconsin	United States
Total population	3,784	±443	5,914,872	334,922,499
Median age	38.0 yrs	±2.5 yrs	40.2 yrs	38.9 yrs
Households	1,312	±112	2,479,480	129,227,496
Median household income	$95,179	±$20,527	$77,485	$80,734
Per capita income	$50,910	±$13,979	$43,373	$44,673
Poverty rate	5.9%	±2.4 pts	10.6%	12.5%
Unemployment rate	1.0%	±0.7 pts	3.2%	5.2%
Bachelor's degree or higher	30.6%	±5.1 pts	33.4%	35.7%
Median home value	$290,400	±$59,516	$266,500	$332,700
Median gross rent	$957/mo	±$141	$1,087/mo	$1,413/mo
Owner-occupied homes	72.8%	±6.7 pts	67.8%	65.2%
Mean travel time to work	20.8 min	±5.2 min	22.2 min	26.4 min
Worked from home	10.8%	±4.2 pts	13.1%	15.1%

Race and Hispanic or Latino origin

Shares of the total population by the Census Bureau's race and Hispanic or Latino origin categories (table B03002), listed in the Census Bureau's order. People self-identify on the survey.

Population by race and Hispanic or Latino origin, ZIP 54738
Group	ZIP 54738	Wisconsin	United States
White alone, not Hispanic or Latino	88.0%	78.6%	57.4%
Black or African American alone, not Hispanic or Latino	0.3%	5.9%	11.9%
American Indian and Alaska Native alone, not Hispanic or Latino	0.1%	0.5%	0.5%
Asian alone, not Hispanic or Latino	0.1%	2.9%	5.9%
Native Hawaiian and Other Pacific Islander alone, not Hispanic or Latino	0.0%	0.0%	0.2%
Some other race alone, not Hispanic or Latino	0.0%	0.3%	0.6%
Two or more races, not Hispanic or Latino	1.2%	3.7%	4.3%
Hispanic or Latino (of any race)	10.4%	8.0%	19.3%

Where ZIP 54738 is

State: Wisconsin
Main county: Eau Claire County— also overlaps Trempealeau County, Buffalo County
Largest overlapping place: Eleva (1% of the ZIP's land area)
Land area: 98.58 sq mi· about 38 people per sq mi

County and place names come from the Census Bureau's 2020 ZCTA relationship files. A ZIP code's mailing city, set by the U.S. Postal Service, can differ from these names.

Other ZIP codes in Eau Claire County

54701 Eau Claire County, WI 54703 Eau Claire, WI 54720 Altoona, WI 54722 Eau Claire County, WI 54741 Eau Claire County, WI 54742 Eau Claire County, WI

See every ZIP code in Wisconsin, or compare ZIP 54738 with another ZIP code.

Census figures describe residents as a group and cannot tell you about any one home or street. For a specific address, check local government and housing records.

About ZIP codes and ZCTAs: the Census Bureau publishes statistics for ZIP Code Tabulation Areas, which approximate USPS ZIP code delivery areas. Learn how they differ.

Sources

U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, detailed tables B01003, B01002, B11001, B19013, B19301, B17001, B23025, B15003, B25077, B25064, B25003, B08013, B08303, B08301, B03002 — snapshot Oct 26, 2026.
U.S. Census Bureau, 2020 ZCTA5 relationship files (county and place).
Data: U.S. Census Bureau, American Community Survey 5-year estimates (detailed tables) and 2020 Census ZCTA relationship files. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. These agencies do not endorse OpenZIP.