ZIP Code Tabulation Area · Wisconsin

ZIP Code 54874: Douglas County, WI

ZIP Code 54874 (Douglas County, Wisconsin) has an estimated 3,690 residents in 1,470 households. The median household income is $89,063, the median home value is $218,900 and the median gross rent is $953/mo. Figures are U.S. Census Bureau American Community Survey 2020–2024 5-year estimates for the matching ZIP Code Tabulation Area.

American Community Survey 2020–2024 5-year estimates · Updated Oct 26, 2026

Total population

3,690

Margin of error ±359

Median household income

$89,063

Margin of error ±$7,692

Median home value

$218,900

Margin of error ±$19,671

Median gross rent

$953/mo

Margin of error ±$49

Median age

45.1 yrs

Margin of error ±3.1 yrs

Mean travel time to work

33.8 min

Margin of error ±9.4 min

How ZIP 54874 compares with Wisconsin and the U.S.

State and national figures are the Census Bureau's own estimates for those areas from the same ACS release, not averages of ZIP codes.

Median age

ZIP 5487445.1 yrsWisconsin40.2 yrsUnited States38.9 yrs

Median household income

ZIP 54874$89,063Wisconsin$77,485United States$80,734

Per capita income

ZIP 54874$39,796Wisconsin$43,373United States$44,673

Poverty rate

ZIP 548744.9%Wisconsin10.6%United States12.5%

Unemployment rate

ZIP 548744.9%Wisconsin3.2%United States5.2%

Bachelor's degree or higher

ZIP 5487425.0%Wisconsin33.4%United States35.7%

Median home value

ZIP 54874$218,900Wisconsin$266,500United States$332,700

Median gross rent

ZIP 54874$953/moWisconsin$1,087/moUnited States$1,413/mo

Owner-occupied homes

ZIP 5487491.4%Wisconsin67.8%United States65.2%

Mean travel time to work

ZIP 5487433.8 minWisconsin22.2 minUnited States26.4 min

Worked from home

ZIP 548748.1%Wisconsin13.1%United States15.1%

All figures for ZIP 54874

Each estimate has a 90% margin of error: the true value is likely within that range. * marks estimates with a large margin of error (a coefficient of variation above 30%, or ±10 percentage points or more for rates).

ZIP 54874 — ACS 2020–2024 5-year estimates
Measure	ZIP 54874	Margin of error	Wisconsin	United States
Total population	3,690	±359	5,914,872	334,922,499
Median age	45.1 yrs	±3.1 yrs	40.2 yrs	38.9 yrs
Households	1,470	±155	2,479,480	129,227,496
Median household income	$89,063	±$7,692	$77,485	$80,734
Per capita income	$39,796	±$2,273	$43,373	$44,673
Poverty rate	4.9%	±2.0 pts	10.6%	12.5%
Unemployment rate	4.9%	±1.6 pts	3.2%	5.2%
Bachelor's degree or higher	25.0%	±3.1 pts	33.4%	35.7%
Median home value	$218,900	±$19,671	$266,500	$332,700
Median gross rent	$953/mo	±$49	$1,087/mo	$1,413/mo
Owner-occupied homes	91.4%	±3.9 pts	67.8%	65.2%
Mean travel time to work	33.8 min	±9.4 min	22.2 min	26.4 min
Worked from home	8.1%	±1.9 pts	13.1%	15.1%

Race and Hispanic or Latino origin

Shares of the total population by the Census Bureau's race and Hispanic or Latino origin categories (table B03002), listed in the Census Bureau's order. People self-identify on the survey.

Population by race and Hispanic or Latino origin, ZIP 54874
Group	ZIP 54874	Wisconsin	United States
White alone, not Hispanic or Latino	94.9%	78.6%	57.4%
Black or African American alone, not Hispanic or Latino	0.3%	5.9%	11.9%
American Indian and Alaska Native alone, not Hispanic or Latino	0.5%	0.5%	0.5%
Asian alone, not Hispanic or Latino	0.1%	2.9%	5.9%
Native Hawaiian and Other Pacific Islander alone, not Hispanic or Latino	0.0%	0.0%	0.2%
Some other race alone, not Hispanic or Latino	0.2%	0.3%	0.6%
Two or more races, not Hispanic or Latino	3.3%	3.7%	4.3%
Hispanic or Latino (of any race)	0.8%	8.0%	19.3%

Where ZIP 54874 is

State: Wisconsin
Main county: Douglas County
Largest overlapping place: Superior (3% of the ZIP's land area)
Land area: 144.66 sq mi· about 26 people per sq mi

County and place names come from the Census Bureau's 2020 ZCTA relationship files. A ZIP code's mailing city, set by the U.S. Postal Service, can differ from these names.

Other ZIP codes in Douglas County

54820 Douglas County, WI 54836 Douglas County, WI 54838 Douglas County, WI 54842 Douglas County, WI 54849 Douglas County, WI 54854 Douglas County, WI 54864 Poplar, WI 54873 Douglas County, WI 54880 Douglas County, WI

See every ZIP code in Wisconsin, or compare ZIP 54874 with another ZIP code.

Census figures describe residents as a group and cannot tell you about any one home or street. For a specific address, check local government and housing records.

About ZIP codes and ZCTAs: the Census Bureau publishes statistics for ZIP Code Tabulation Areas, which approximate USPS ZIP code delivery areas. Learn how they differ.

Sources

U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, detailed tables B01003, B01002, B11001, B19013, B19301, B17001, B23025, B15003, B25077, B25064, B25003, B08013, B08303, B08301, B03002 — snapshot Oct 26, 2026.
U.S. Census Bureau, 2020 ZCTA5 relationship files (county and place).
Data: U.S. Census Bureau, American Community Survey 5-year estimates (detailed tables) and 2020 Census ZCTA relationship files. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. These agencies do not endorse OpenZIP.