ZIP Code Tabulation Area · Arkansas

ZIP Code 72738: Madison County, AR

ZIP Code 72738 (Madison County, Arkansas) has an estimated 2,688 residents in 882 households. The median household income is $86,296, the median home value is $229,000 and the median gross rent is $731/mo. Figures are U.S. Census Bureau American Community Survey 2020–2024 5-year estimates for the matching ZIP Code Tabulation Area.

American Community Survey 2020–2024 5-year estimates · Updated Oct 26, 2026

Some estimates have a large margin of error. 2 figures for this ZIP (owner-occupied, commute) are marked with *. ACS figures come from a sample, and small areas have fewer responses, so treat these numbers as rough ranges.

Total population

2,688

Margin of error ±617

Median household income

$86,296

Margin of error ±$26,741

Median home value

$229,000

Margin of error ±$58,643

Median gross rent

$731/mo

Margin of error ±$179

Median age

37.7 yrs

Margin of error ±8.0 yrs

Mean travel time to work

38.2 min*

Margin of error ±19.4 min· estimate has a large margin of error

How ZIP 72738 compares with Arkansas and the U.S.

State and national figures are the Census Bureau's own estimates for those areas from the same ACS release, not averages of ZIP codes.

Median age

ZIP 7273837.7 yrsArkansas38.5 yrsUnited States38.9 yrs

Median household income

ZIP 72738$86,296Arkansas$60,773United States$80,734

Per capita income

ZIP 72738$31,449Arkansas$34,225United States$44,673

Poverty rate

ZIP 727383.1%Arkansas16.0%United States12.5%

Unemployment rate

ZIP 727388.0%Arkansas4.9%United States5.2%

Bachelor's degree or higher

ZIP 7273815.9%Arkansas25.7%United States35.7%

Median home value

ZIP 72738$229,000Arkansas$188,000United States$332,700

Median gross rent

ZIP 72738$731/moArkansas$947/moUnited States$1,413/mo

Owner-occupied homes

ZIP 7273879.4%*Arkansas66.4%United States65.2%

Mean travel time to work

ZIP 7273838.2 min*Arkansas22.5 minUnited States26.4 min

Worked from home

ZIP 7273817.6%Arkansas8.8%United States15.1%

All figures for ZIP 72738

Each estimate has a 90% margin of error: the true value is likely within that range. * marks estimates with a large margin of error (a coefficient of variation above 30%, or ±10 percentage points or more for rates).

ZIP 72738 — ACS 2020–2024 5-year estimates
Measure	ZIP 72738	Margin of error	Arkansas	United States
Total population	2,688	±617	3,049,391	334,922,499
Median age	37.7 yrs	±8.0 yrs	38.5 yrs	38.9 yrs
Households	882	±206	1,205,987	129,227,496
Median household income	$86,296	±$26,741	$60,773	$80,734
Per capita income	$31,449	±$6,268	$34,225	$44,673
Poverty rate	3.1%	±3.0 pts	16.0%	12.5%
Unemployment rate	8.0%	±9.2 pts	4.9%	5.2%
Bachelor's degree or higher	15.9%	±8.2 pts	25.7%	35.7%
Median home value	$229,000	±$58,643	$188,000	$332,700
Median gross rent	$731/mo	±$179	$947/mo	$1,413/mo
Owner-occupied homes	79.4%*	±25.9 pts	66.4%	65.2%
Mean travel time to work	38.2 min*	±19.4 min	22.5 min	26.4 min
Worked from home	17.6%	±8.7 pts	8.8%	15.1%

Race and Hispanic or Latino origin

Shares of the total population by the Census Bureau's race and Hispanic or Latino origin categories (table B03002), listed in the Census Bureau's order. People self-identify on the survey.

Population by race and Hispanic or Latino origin, ZIP 72738
Group	ZIP 72738	Arkansas	United States
White alone, not Hispanic or Latino	65.5%	67.4%	57.4%
Black or African American alone, not Hispanic or Latino	0.0%	14.6%	11.9%
American Indian and Alaska Native alone, not Hispanic or Latino	0.0%	0.3%	0.5%
Asian alone, not Hispanic or Latino	0.0%	1.6%	5.9%
Native Hawaiian and Other Pacific Islander alone, not Hispanic or Latino	0.0%	0.4%	0.2%
Some other race alone, not Hispanic or Latino	0.0%	0.3%	0.6%
Two or more races, not Hispanic or Latino	22.7%	6.3%	4.3%
Hispanic or Latino (of any race)	11.8%	9.0%	19.3%

Where ZIP 72738 is

State: Arkansas
Main county: Madison County— also overlaps Washington County, Benton County
Largest overlapping place: Hindsville (less than 1% of the ZIP's land area)
Land area: 85.16 sq mi· about 32 people per sq mi

County and place names come from the Census Bureau's 2020 ZCTA relationship files. A ZIP code's mailing city, set by the U.S. Postal Service, can differ from these names.

Other ZIP codes in Madison County

72721 Madison County, AR 72727 Madison County, AR 72740 Madison County, AR 72742 Madison County, AR 72752 Madison County, AR 72760 Madison County, AR 72773 Madison County, AR 72776 Madison County, AR

See every ZIP code in Arkansas, or compare ZIP 72738 with another ZIP code.

Census figures describe residents as a group and cannot tell you about any one home or street. For a specific address, check local government and housing records.

About ZIP codes and ZCTAs: the Census Bureau publishes statistics for ZIP Code Tabulation Areas, which approximate USPS ZIP code delivery areas. Learn how they differ.

Sources

U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, detailed tables B01003, B01002, B11001, B19013, B19301, B17001, B23025, B15003, B25077, B25064, B25003, B08013, B08303, B08301, B03002 — snapshot Oct 26, 2026.
U.S. Census Bureau, 2020 ZCTA5 relationship files (county and place).
Data: U.S. Census Bureau, American Community Survey 5-year estimates (detailed tables) and 2020 Census ZCTA relationship files. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. These agencies do not endorse OpenZIP.