ZIP Code Tabulation Area · Arkansas

ZIP Code 72768: Benton County, AR

ZIP Code 72768 (Benton County, Arkansas) has an estimated 1,026 residents in 445 households. The median household income is $60,096, the median home value is $281,900 and the median gross rent is $928/mo. Figures are U.S. Census Bureau American Community Survey 2020–2024 5-year estimates for the matching ZIP Code Tabulation Area.

American Community Survey 2020–2024 5-year estimates · Updated Oct 26, 2026

Some estimates have a large margin of error. 5 figures for this ZIP (household income, poverty rate, home value, owner-occupied, commute) are marked with *. ACS figures come from a sample, and small areas have fewer responses, so treat these numbers as rough ranges.

Total population

1,026

Margin of error ±320

Median household income

$60,096*

Margin of error ±$36,818· estimate has a large margin of error

Median home value

$281,900*

Margin of error ±$224,738· estimate has a large margin of error

Median gross rent

$928/mo

Margin of error ±$146

Median age

44.2 yrs

Margin of error ±10.5 yrs

Mean travel time to work

29.9 min*

Margin of error ±21.5 min· estimate has a large margin of error

How ZIP 72768 compares with Arkansas and the U.S.

State and national figures are the Census Bureau's own estimates for those areas from the same ACS release, not averages of ZIP codes.

Median age

ZIP 7276844.2 yrsArkansas38.5 yrsUnited States38.9 yrs

Median household income

ZIP 72768$60,096*Arkansas$60,773United States$80,734

Per capita income

ZIP 72768$37,881Arkansas$34,225United States$44,673

Poverty rate

ZIP 7276816.6%*Arkansas16.0%United States12.5%

Unemployment rate

ZIP 727684.2%Arkansas4.9%United States5.2%

Bachelor's degree or higher

ZIP 7276814.6%Arkansas25.7%United States35.7%

Median home value

ZIP 72768$281,900*Arkansas$188,000United States$332,700

Median gross rent

ZIP 72768$928/moArkansas$947/moUnited States$1,413/mo

Owner-occupied homes

ZIP 7276875.7%*Arkansas66.4%United States65.2%

Mean travel time to work

ZIP 7276829.9 min*Arkansas22.5 minUnited States26.4 min

Worked from home

ZIP 727684.6%Arkansas8.8%United States15.1%

All figures for ZIP 72768

Each estimate has a 90% margin of error: the true value is likely within that range. * marks estimates with a large margin of error (a coefficient of variation above 30%, or ±10 percentage points or more for rates).

ZIP 72768 — ACS 2020–2024 5-year estimates
Measure	ZIP 72768	Margin of error	Arkansas	United States
Total population	1,026	±320	3,049,391	334,922,499
Median age	44.2 yrs	±10.5 yrs	38.5 yrs	38.9 yrs
Households	445	±143	1,205,987	129,227,496
Median household income	$60,096*	±$36,818	$60,773	$80,734
Per capita income	$37,881	±$11,266	$34,225	$44,673
Poverty rate	16.6%*	±10.7 pts	16.0%	12.5%
Unemployment rate	4.2%	±4.4 pts	4.9%	5.2%
Bachelor's degree or higher	14.6%	±7.8 pts	25.7%	35.7%
Median home value	$281,900*	±$224,738	$188,000	$332,700
Median gross rent	$928/mo	±$146	$947/mo	$1,413/mo
Owner-occupied homes	75.7%*	±21.7 pts	66.4%	65.2%
Mean travel time to work	29.9 min*	±21.5 min	22.5 min	26.4 min
Worked from home	4.6%	±4.1 pts	8.8%	15.1%

Race and Hispanic or Latino origin

Shares of the total population by the Census Bureau's race and Hispanic or Latino origin categories (table B03002), listed in the Census Bureau's order. People self-identify on the survey.

Population by race and Hispanic or Latino origin, ZIP 72768
Group	ZIP 72768	Arkansas	United States
White alone, not Hispanic or Latino	50.0%	67.4%	57.4%
Black or African American alone, not Hispanic or Latino	1.1%	14.6%	11.9%
American Indian and Alaska Native alone, not Hispanic or Latino	0.1%	0.3%	0.5%
Asian alone, not Hispanic or Latino	0.0%	1.6%	5.9%
Native Hawaiian and Other Pacific Islander alone, not Hispanic or Latino	0.0%	0.4%	0.2%
Some other race alone, not Hispanic or Latino	0.0%	0.3%	0.6%
Two or more races, not Hispanic or Latino	39.4%	6.3%	4.3%
Hispanic or Latino (of any race)	9.5%	9.0%	19.3%

Where ZIP 72768 is

State: Arkansas
Main county: Benton County
Largest overlapping place: Sulphur Springs (3% of the ZIP's land area)
Land area: 31.57 sq mi· about 32 people per sq mi

County and place names come from the Census Bureau's 2020 ZCTA relationship files. A ZIP code's mailing city, set by the U.S. Postal Service, can differ from these names.

Other ZIP codes in Benton County

72712 Bentonville, AR 72713 Bentonville, AR 72714 Bella Vista, AR 72715 Bella Vista, AR 72718 Cave Springs, AR 72719 Centerton, AR 72722 Benton County, AR 72732 Benton County, AR 72734 Benton County, AR 72736 Benton County, AR 72739 Gravette, AR 72745 Lowell, AR 72747 Benton County, AR 72751 Pea Ridge, AR 72756 Benton County, AR 72758 Rogers, AR 72761 Benton County, AR

See every ZIP code in Arkansas, or compare ZIP 72768 with another ZIP code.

Census figures describe residents as a group and cannot tell you about any one home or street. For a specific address, check local government and housing records.

About ZIP codes and ZCTAs: the Census Bureau publishes statistics for ZIP Code Tabulation Areas, which approximate USPS ZIP code delivery areas. Learn how they differ.

Sources

U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, detailed tables B01003, B01002, B11001, B19013, B19301, B17001, B23025, B15003, B25077, B25064, B25003, B08013, B08303, B08301, B03002 — snapshot Oct 26, 2026.
U.S. Census Bureau, 2020 ZCTA5 relationship files (county and place).
Data: U.S. Census Bureau, American Community Survey 5-year estimates (detailed tables) and 2020 Census ZCTA relationship files. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. These agencies do not endorse OpenZIP.