ZIP Code Tabulation Area · Hawaii

ZIP Code 96768: Maui County, HI

ZIP Code 96768 (Maui County, Hawaii) has an estimated 18,569 residents in 6,425 households. The median household income is $100,391, the median home value is $946,700 and the median gross rent is $1,813/mo. Figures are U.S. Census Bureau American Community Survey 2020–2024 5-year estimates for the matching ZIP Code Tabulation Area.

American Community Survey 2020–2024 5-year estimates · Updated Oct 26, 2026

Total population

18,569

Margin of error ±1,319

Median household income

$100,391

Margin of error ±$8,017

Median home value

$946,700

Margin of error ±$50,209

Median gross rent

$1,813/mo

Margin of error ±$231

Median age

43.6 yrs

Margin of error ±2.3 yrs

Mean travel time to work

28.7 min

Margin of error ±4.9 min

How ZIP 96768 compares with Hawaii and the U.S.

State and national figures are the Census Bureau's own estimates for those areas from the same ACS release, not averages of ZIP codes.

Median age

ZIP 9676843.6 yrsHawaii40.9 yrsUnited States38.9 yrs

Median household income

ZIP 96768$100,391Hawaii$100,389United States$80,734

Per capita income

ZIP 96768$45,729Hawaii$46,005United States$44,673

Poverty rate

ZIP 9676810.1%Hawaii10.0%United States12.5%

Unemployment rate

ZIP 967687.0%Hawaii4.9%United States5.2%

Bachelor's degree or higher

ZIP 9676833.1%Hawaii36.1%United States35.7%

Median home value

ZIP 96768$946,700Hawaii$839,100United States$332,700

Median gross rent

ZIP 96768$1,813/moHawaii$1,971/moUnited States$1,413/mo

Owner-occupied homes

ZIP 9676863.7%Hawaii63.0%United States65.2%

Mean travel time to work

ZIP 9676828.7 minHawaii26.2 minUnited States26.4 min

Worked from home

ZIP 9676811.3%Hawaii9.6%United States15.1%

All figures for ZIP 96768

Each estimate has a 90% margin of error: the true value is likely within that range. * marks estimates with a large margin of error (a coefficient of variation above 30%, or ±10 percentage points or more for rates).

ZIP 96768 — ACS 2020–2024 5-year estimates
Measure	ZIP 96768	Margin of error	Hawaii	United States
Total population	18,569	±1,319	1,445,235	334,922,499
Median age	43.6 yrs	±2.3 yrs	40.9 yrs	38.9 yrs
Households	6,425	±339	492,453	129,227,496
Median household income	$100,391	±$8,017	$100,389	$80,734
Per capita income	$45,729	±$4,555	$46,005	$44,673
Poverty rate	10.1%	±2.9 pts	10.0%	12.5%
Unemployment rate	7.0%	±2.2 pts	4.9%	5.2%
Bachelor's degree or higher	33.1%	±3.1 pts	36.1%	35.7%
Median home value	$946,700	±$50,209	$839,100	$332,700
Median gross rent	$1,813/mo	±$231	$1,971/mo	$1,413/mo
Owner-occupied homes	63.7%	±3.8 pts	63.0%	65.2%
Mean travel time to work	28.7 min	±4.9 min	26.2 min	26.4 min
Worked from home	11.3%	±3.0 pts	9.6%	15.1%

Race and Hispanic or Latino origin

Shares of the total population by the Census Bureau's race and Hispanic or Latino origin categories (table B03002), listed in the Census Bureau's order. People self-identify on the survey.

Population by race and Hispanic or Latino origin, ZIP 96768
Group	ZIP 96768	Hawaii	United States
White alone, not Hispanic or Latino	28.3%	20.9%	57.4%
Black or African American alone, not Hispanic or Latino	0.7%	1.8%	11.9%
American Indian and Alaska Native alone, not Hispanic or Latino	0.4%	0.1%	0.5%
Asian alone, not Hispanic or Latino	18.4%	36.4%	5.9%
Native Hawaiian and Other Pacific Islander alone, not Hispanic or Latino	8.8%	9.5%	0.2%
Some other race alone, not Hispanic or Latino	0.1%	0.4%	0.6%
Two or more races, not Hispanic or Latino	28.0%	21.0%	4.3%
Hispanic or Latino (of any race)	15.4%	9.9%	19.3%

Where ZIP 96768 is

State: Hawaii
Main county: Maui County
Largest overlapping place: Olinda (17% of the ZIP's land area)
Land area: 43.28 sq mi· about 429 people per sq mi

County and place names come from the Census Bureau's 2020 ZCTA relationship files. A ZIP code's mailing city, set by the U.S. Postal Service, can differ from these names.

Other ZIP codes in Maui County

96708 Haiku-Pauwela, HI 96713 Maui County, HI 96729 Kualapuu, HI 96732 Kahului, HI 96748 Maui County, HI 96753 Kihei, HI 96757 Kualapuu, HI 96761 Maui County, HI 96763 Maui County, HI 96770 Maui County, HI 96779 Paia, HI 96790 Maui County, HI 96793 Maui County, HI

See every ZIP code in Hawaii, or compare ZIP 96768 with another ZIP code.

Census figures describe residents as a group and cannot tell you about any one home or street. For a specific address, check local government and housing records.

About ZIP codes and ZCTAs: the Census Bureau publishes statistics for ZIP Code Tabulation Areas, which approximate USPS ZIP code delivery areas. Learn how they differ.

Sources

U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates, detailed tables B01003, B01002, B11001, B19013, B19301, B17001, B23025, B15003, B25077, B25064, B25003, B08013, B08303, B08301, B03002 — snapshot Oct 26, 2026.
U.S. Census Bureau, 2020 ZCTA5 relationship files (county and place).
Data: U.S. Census Bureau, American Community Survey 5-year estimates (detailed tables) and 2020 Census ZCTA relationship files. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. These agencies do not endorse OpenZIP.